If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.
What would it take to create so much trust and transparency that “sales and marketing” becomes one word?
In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.
Join us as we discuss:
Check out these resources mentioned:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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#188 How This CMO Finds and Trains Highly Successful Marketers ft. Nicolas Draca
#187 How to Evaluate and Select New MarTech Tools ft. Jennifer McAdams
#186 How the CMO Role is Evolving ft. Judy Ash
#185 First Year as CMO ft. Julie Knight
#184 From Bootstrapped to Billions ft. Henry Schuck
#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez
#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell
#181 How This BDR Is So Successful ft. Anna Bender
#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage
#179 Using Sendoso to Delight Prospects and Customers
#178 The Art of Asking: Turning Your Dreams into Your Destiny
#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew
#176 The D3 Methodology: 10 Crucial Demand Management Initiatives
#175 The D3 Methodology: The 5 "C's" of Marketing Analytics
#174 Guy Kawasaki on Building Evangelism for your Product
#173 The D3 Methodology: Essential Elements of Demand Creation
#172 How to Build a Successful ABM Program ft. Bruce Eidsvik
#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience
#170 Why Demandbase Acquired Engagio
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