If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.
What would it take to create so much trust and transparency that “sales and marketing” becomes one word?
In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.
Join us as we discuss:
Check out these resources mentioned:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
#149 Fireside Chat with Marketo Champion Darrell Alfonso, Amazon
#148 Inside Marketing Operations at DemandGen with Sabrina Killian
#147 2020: The Year of Digital Transformation with Rob Bonham
#146 Using AI to Automate Key Marketing Functions
#145 Why SDRs Should Report to Marketing
#144 Driving Pipeline with ABM
#143 How Marketo Does Demand Generation
#142 Career Lessons From an Accomplished CMO
#141 10 Things Marketers Should Know Before Getting into SaaS Marketing ft. Dan Frohnen
#140 An Open Discussion on the Future of Marketing with Jon Miller
#139 How to Lead a Major Marketing Automation Migration with Naomi Liu of EFI
#138 How ABM has Become Synonymous with B2B Marketing
#137 How to Build a Successful Demand Generation Strategy
#136 Finding Happiness in Your Personal and Professional Life
#135 How to Operate as a Lean Marketing Team
#134 Flex Marketing: A New Model for Maximizing Marketing Spend
#133 Applying B2C Influencer Marketing for B2B
#132 Video Marketing Tips, Trends, and Strategies
#131 Should you be a Marketer at a Startup?
#130 What's on the Minds of Marketers These Days?
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