If you as a marketing leader aren’t knocking on sales’ door from the moment you enter an organization, you’re missing an opportunity to give your marketing programs a head start.
What would it take to create so much trust and transparency that “sales and marketing” becomes one word?
In this episode, David interviews Ken Narita, VP of B2B Marketing at Ooma, about how marketing can build a relationship of trust and transparency with sales leadership based on their shared goal of driving revenue.
Join us as we discuss:
Check out these resources mentioned:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
#129 How to Build your Brand with Podcasting
#128 Say hello to the new ZoomInfo, powered by DiscoverOrg
#127 Career Lessons From an Accomplished CMO
#126 Marketing Ops and Its Role in Improving Customer Experience
#125 What the Job Market Looks Like for Marketers
#124 Do You Have What it Takes to Become CMO?
#123 Uniting Two Separate Worlds: SalesTech and MarTech
#122 Getting Started with Video
#121 Transforming the Content Experience
#120 Developing the Skill of Radical Candor
#119 What we can Learn from B2C Marketers
#118 Building a High-Performance Revenue Generation Machine
#117 Driving Pipeline with ABM
#116 Improving Website Engagement and Experience
#115 Scaling A MarTech Startup
#114 Do You Know What Dirty Data is Costing You?
#113 The UnAmerican Dream
#112 Bridging the Disconnect Between Marketing and Sales
#111 Smarketing: Aligning Sales and Marketing for Revenue Growth
#110 Women in Revenue with Julia Stead
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