Orders are down. Margins are down. Morale is down. It’s difficult being a field salesperson right now, but it might be even more difficult being a sales leader. Temporary measures are running out and the front office is calling for help. As a sales leader, it’s time to take action to meet your mid-term challenges and position your sales pipeline for the post-Covid environment. What tactics and behaviors should you be considering? And whose advice should you listen to? How about a successful CEO with a proven record of outside sale excellence?
----more----
This episode of the Asher Sales Sense Podcast – “How to Lead a Sales Team in an Economic Downturn” – features host Kyla O’Connell with guest Steve Benson, CEO of Badger Maps, the number one route planner for field salespeople. Before founding Badger Maps in 2012, Steve was Google Enterprise’s Top Sales Executive Globally. He hosts his own podcast, “Outside Sales Talk”, where he interviews industry experts on their top sales tips. Steve is also the President of the “Sales Hall of Fame.”
What changes do sales leaders need to make in their behaviors in a time of crisis to keep revenue flowing? What can a sales leader do to keep margins from compressing? What coaching do field sales reps need? How should sales leaders respond to internal pressures to reduce costs? What about recruiting in a down economy? What trends are already evident for the post-Covid economy? How should sales leaders be communicating and what message adjustments need to be made? Tune in to learn the answers to these questions so you can keep your sales team on top of a down economy.
About Kyla's guest:
Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive Globally in 2009.
In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. Steve is also the President of the Sales Hall of Fame.
Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel. ASHER Strategies is the sponsor of ASHER Sales Sense.
Harnessing Neuro-Linguistic Programming to Reframe Price Objections
Why Listening is the Most Valuable Sales Skill - Podcast from Alan Stein Jr.
Five Factors for Success in Sales: The Secrets to Becoming an Elite Salesperson
How to Manage Email, and other Productivity Tips Using Taskology
Building Best Practice Product Knowledge Training
How to Hire a Natural Born Salesperson - Karen Caplan
How to Build a Rejection-Proof Sales Mindset
Mastering the Three Weakest Selling Skills
How Elite Salespeople Present and Appeal to the Customer’s Needs
Two Things CEOs Should Look for in Hiring Top-Performing Salespeople
The Absolute Digital Marketing Basics Your Company Needs - Hube Hopkins 9 Minute Podcast
8 Minute Wake Up Call to Sales and Marketing: You are no longer in control.
Build Brand Invincibility by Being Crisis Ready
How Italian Studies Opened the Door to the US Post Office - 8 minute podcast
Overcome Cognitive Biases and Close Deals Faster - John Asher Podcast
Chuck Reaves Says Customers Don’t Allow Mulligans on the John Asher Podcast
How to Get Salespeople to Avoid the Inferior Posturing Trap in the Sales Process
Why Using Personality Assessment for More Than Selection is Vital - 7 Minute Podcast
How Digital Transformation is Disrupting Government Information Support Solutions
Perception Trumps Reality-Standout to be Credible, Yes it is the B-Word with Steve Brazell
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money