This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Stronger Through Adversity | Born from Conversation
Make it Technology-Aided and Human-Powered: Deliver a Flourish of Humanity
Make it Technology-Aided and Human-Powered: Map the Hybrid Journey
Make it Technology-Aided and Human-Powered: Compassion in Action
Make it Technology-Aided and Human-Powered: Be Compassionate
Better Than Normal - The Entrepreneurial New Days
Better Than Normal | The Listening New Days
Better Than Normal | The Empathic New Days
Better Than Normal - The Vulnerable New Days
Better Than Normal | The Purposeful New Days
Better Than Normal – The Good New Days
It’s Emotional – Finding Comfort in Uncertainty
It’s Emotional – Now is the Time to Design
It’s Emotional – Flip the Feeling
It’s Emotional – Listen to the Feelings Behind the Words
It’s Emotional – Honor the Fear
It’s Emotional – Focus on the Hole
Break the Glass – The ABCs of Customer Experience During COVID-19
Break the Glass – Be Surprisingly Kind
Break the Glass – Set Expectations
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