This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
PODCAST: Make Customer Breakdowns into Breakthroughs - How to Embrace Service Shortcomings
PODCAST: Choose your Attitude, It’s Showtime - How to Actually Care for Every Customer
PODCAST: How to Actually Show Gratitude - The Lost Art of Appreciation
PODCAST: Why Send Customers Away - The Art of Building Trust and Loyalty
PODCAST: How to Crush Signature Moments - The Art of Subtly Delighting Customers
PODCAST: How to Design Wow - An Approach to Satisfy and Delight
PODCAST: Playing to Win: How to Think & Act Like Zappos
PODCAST: Being the Ritz Carlton of Your Industry: How to Deliver Delight
PODCAST: Are You Catching the Big Fish? Colorful Ways to Delight Every Customer
PODCAST: One of the Most Asked Questions: How Customer Experience Leaders Really Win
PODCAST: Behavior vs. Score - How to Track What Actually Matters
PODCAST: There’s More to Service - 5 Ways to Help and Care
PODCAST: Customer Psychology - How to Enhance Experiences and Boost Sales
PODCAST: Do You Want People to Repurchase? Become a Confidence Building Business
PODCAST: Ten Ways to Keep Employees - Fundamentals for Robust Engagement
PODCAST: Know Your Customers - How to Seize Opportunities and Engage Loyalty
PODCAST: How to Actually Win Customers - Move Astonishingly and Brazenly Fast
PODCAST - Cut the Clutter: How to Create Customer Delight By Making Less More
PODCAST - Do You Want More Business Success? Here Are 6 Steps for Sparking Customer Value
PODCAST: Winning the Customer Experience - How to Drive Customer Loyalty and Referrals
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