The Making of Boosted Media: Will Ford’s Inspiring Switch to Sim Racing

Will Ford, also known as Boosted Media, shares his journey from working in the corporate world to becoming a successful sim racing content creator. He discusses the challenges of operating in different time zones and feeling detached from the sim racing community due to his location in Australia. Will also talks about his early experiences with sim racing and how his passion for cars led him to start a YouTube channel focused on car modifications. Eventually, he transitioned his channel to focus on sim racing content, which resonated with a niche audience. Will discusses the transition of his channel to a wider audience, exploring new interests, and finding a direction with overclocking and custom computers. He shares the growth of the channel and the decision to go full-time with Boosted Media. Will also talks about investing in the studio and how the channel became a sustainable full-time income. He explains the evolution of the channel's strategy and the wins and successes along the way. Finally, he discusses the strategy of review videos and hyper-realistic racing content and the impact it has had on the channel. In this conversation, Will Marsh, the founder of Boosted Media, discusses the skills and challenges of being a content creator in the sim racing community. He emphasizes the importance of formulating a proper strategy and maintaining trust within the community. Will also shares his experiences in managing relationships with the audience and dealing with negativity and criticism. He highlights the responsibility of having a large audience and the impact it has on his confidence. Finally, he discusses the most satisfying SIM to drive in his mega rig.

 

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