So good to catch up with Kevin George, the new CMO of Harvest Health & Recreation, Inc. – a vertically integrated public cannabis company. That’s right, a cannabis company. Kevin has spent the past 20+ years in global leading roles at Unilever, Beam Suntory and the marketing agency Mosaic. He is taking his plethora of experience, knowledge and relationship into one of, if not, THE fastest growing industries in the United States. He now has the chance to build a slew of brands from scratch – ones they have acquired and others they are incubating. They have raised nearly $300 million to capitalize the business and as he says, this is like the day after prohibition for the alcohol industry. The opportunity is immense with no clear leader. There are challenges ahead, it is a state-by-state industry that is not federally legal (yet). As he always does, he also shares great wisdom for Miami students in the pod.
Adam Carlstrom: Deputy Commander, United States Navy
Joni Fedders: President, Facilitator & Leadership Coach, Aileron
Dave Neiswander: CEO, World Bicycle Relief
Jon Miller: President, Programming, NBC Sports
Trish Lukasik: CEO, Luxury Garage Sale
Jeff Conroy: Three-time Emmy Award Winner; TV Show Executive Producer
Dave Knox: Author (Predicting The Turn), Venture Investor, Brand Owner
John Walton: Director of Broadcasting, Washington Capitals
Rebecca Messina: SVP and Global Chief Marketing Officer at Beam Suntory
Rick Dudley: Octagon Sports and Entertainment Network, Chairman and CEO
The Miz: Global WWE Superstar
Jay Livingston: Bark CMO, Angel Investor
Jenny Rooney: Forbes, Editor of the CMO Network; Cradle of Marketers Creator
Kyle Schlegel: Wilson Sporting Goods, Global Marketing Director
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