The Power of Charisma

Nobel Peace Prize winner Daniel Kahneman once said, “People would rather do business with someone they like and trust rather than someone they don’t, even if the likable person is offering a lower-quality product at a higher price.”

This is true of a lot of different areas, and real estate is no exception. That’s why agents need to go out of their way to make themselves likable - being likable is just as, if not more, important than having a top-quality product to offer.

To come off as likable to your clients, do your research before your meeting and always think about what you’re going to say next. Be approachable and authentic; people can spot fakers from a mile away, and it can be off-putting. The goal isn’t to be a perfect agent - no one is - so admit when you’re wrong, and always strive to do better.