Ep 31 - How to Find and Fix Wasted Ad Spend

2025-03-25

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results. They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximising ad performance. They also discuss real-world insights from account audits, showing how b...

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results.

They reveal why auto campaigns often lead to the most waste, how negative keyword matching can improve efficiency, and why proper campaign structuring is critical to maximising ad performance. They also discuss real-world insights from account audits, showing how brands have successfully reduced wasted spend and reallocated budgets for higher returns.

If you want to optimise your Amazon Ads and make every dollar count, this episode is a must-listen.

To See If the Amazon Ads Spotlight Audit is Right For Your Brand, you can book a call with Seb here : https://gosellglobal.com/management-for-amazon-ads/

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