In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders.
The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in her due to her rich background in sales. By focusing on forming connections and creating mutually beneficial solutions, she explains how businesses can significantly benefit.
Highlighting the platform’s positioning as a hub for all things business, she shares her views on why LinkedIn holds significant potential for wealth creation, personal branding and facilitating high-level business deals. She insists on investing even just 15 minutes a day building strategic relationships on LinkedIn can pave way for big contracts.
Karen notes that to use LinkedIn effectively, it is crucial to have an appealing profile containing keywords related to your field of work. This way, your LinkedIn profile begins to attract suitable business prospects, thus creating a magnet-like effect.
She further unpacks her networking strategies, discussing how to create impactful connections with potential clients, people with a similar target audience as yours, and journalists or influencers in your field. As a final note, Karen emphasizes consistency during this outreach process - connecting with a small number of people every week, rather than trying to meet everyone at once.
Users are encouraged to apply Karen’s recommendations on their LinkedIn strategies to reach their business growth objectives. Tune in to this episode for game-changing insights from Karen Yankovich!
#827 Smart PPC for Small Businesses
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#824 From Our Archive - The Elevator Pitch
#823 Capacity
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#821 Man Vs Machine
#820 ABC’s of Sales
#819 The Rise of A.I.
#818 Business Personalities
#817 Storming the Castle
#816 Match Your Products to Customer Needs
#815 Building Relationships on LinkedIn
#814 Your Customer is More than Numbers
#813 Simple Video Tips
#812 Help Your Competitors
#811 Give Google Information About Your Business
#810 Match Your Marketing To Your Goals
#809 Three Types of Competitors
#808 Brand Elements
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