An insight is different than an idea, because an insight gets us
to change how we behave.
In one of our most insightful episodes ever, author and globally renowned advertiser Mark Pollard breaks down the meaning of "strategy" and how marketers can get the best out of their multifaceted teams.
He opens up about how is own childhood experiences shaped his approach to planning and management, and why comedians and strategists have much more in common than people may think.
Buy his book: Strategy Is Your Words
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Credits:
Hosts - Rob Schwartz & Asha Davis
Intro/Outro Voiced by Sophia Barnett
Producer - Rashida Peters
Executive Producers - Rashida Peters / Asha Davis
Audio Engineer/Sound Design - Corey Bauman
Rosie and Faris Yakob are "Disrupting Brands"
Iman Oubou is "Disrupting Media"
Vanessa Gould is "Disrupting Death"
Tom Goodwin is "Disrupting Disruption"
Debbie Millman is "Disrupting Design"
Viv Rosenthal is "Disrupting the Future"
Peter Himmelman is "Disrupting Fear"
Bryan Thomson is "Disrupting Design"
Chris Lindland is "Disrupting Fashion"
Ferne Pearlstein is "Disrupting Taboos"
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