Adriana Lynch has over 25 years of experience in Strategy and Brand Management. Her global experience has demonstrated significant success in the creation and execution of award-winning strategies and plans to improve product positioning, brand recognition and revenue. In the last 10 years, Adriana has worked both on Direct-to-Consumer and Business-to-Business either solely through Digital Channels or through a Multi-Channel approach.
A wiz at brand and business strategy, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and St. Joseph Health System. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors.
Since 2020, Adriana has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
YouTube: https://lnkd.in/gHKT2gmF
LinkedIn: https://lnkd.in/g2PzRhjQ
Podbean: https://lnkd.in/eWpNVRi
Apple Podcasts: https://lnkd.in/gRd_863w
Spotify: https://lnkd.in/gruexU6m
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Critical Mass Business Talk Show: Ric Franzi Interviews Chris Baiocchi, Founder & CEO of Resolute Philanthropy (Episode 1414)
Critical Mass Business Talk Show: Ric Franzi Interviews Andrei Hall, Hall Wealth Management Group (Episode 1413)
Critical Mass Business Talk Show: Ric Franzi Interviews Meg Appelgate, Co-Founder & CEO of Unsilenced (Episode 1412)
Critical Mass Business Talk Show: Ric Franzi Interviews Tara Zoē, Co-Founder & CEO of SoberBuddy (Episode 1411)
Critical Mass Business Talk Show: Ric Franzi Interviews Melissa & Jason Jacobi (Episode 1410)
Critical Mass Business Talk Show: Ric Franzi Interviews Mark Beran, Fractional Chief Commercial Officer (Episode 1409)
Critical Mass Business Talk Show: Ric Franzi Interviews Mike Brown, Founder of BlueLine Consulting (Episode 1408)
Critical Mass Business Talk Show: Ric Franzi Interviews David Sohn, Co-Founder of Helpt (Episode 1407)
Critical Mass Business Talk Show: Ric Franzi Interviews Kim Kelley Thompson, Business Coach & Owner of Kim Kelley Productions (Episode 1406)
Critical Mass Business Talk Show: Ric Franzi Interviews Jon Darbyshire, Co-Founder & CEO of SmartSuite (Episode 1405)
Critical Mass Business Talk Show: Ric Franzi Interviews Greg LeFever, Founder & CEO of IMpowered Women’s Fitness & Workplace Wellness Solutions (Episode 1404)
Critical Mass Business Talk Show: Ric Franzi Interviews Nicole Sanchez, Founder of The Bella Foundation (Episode 1403)
Critical Mass Business Talk Show: Ric Franzi J. J. Wenrich, President of Tax Pros + Investing (Episode 1402)
Critical Mass Business Talk Show: Ric Franzi Interviews Carl Orsbourn, Co-Founder & Chief Operating Officer at JUICER (Episode 1401)
Critical Mass Business Talk Show: Ric Franzi Interviews Chase Barr, President & CEO of ATTAC Group (Episode 1400)
Critical Mass Business Talk Show: Ric Franzi Interviews Barbara Fulmer, Founder & Chief Performance Officer at Performance At Work (Episode 1399)
Critical Mass Business Talk Show: Ric Franzi Interviews Mark Tacconelli of Magique Beauty (Episode 1398)
Critical Mass Business Talk Show: Ric Franzi Interviews Rami Lazarescu, CEO of Happiness Assurance & Ampro Vacations Inc. (Episode 1397)
Critical Mass Business Talk Show: Ric Franzi Interviews Asbasia Mikhail, Founder of The Stīl Trust (Episode 1396)
Critical Mass Business Talk Show: Ric Franzi Interviews Nema Daghbandan, CEO of Lightning Docs (Episode 1395)
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