Adriana Lynch has over 25 years of experience in Strategy and Brand Management. Her global experience has demonstrated significant success in the creation and execution of award-winning strategies and plans to improve product positioning, brand recognition and revenue. In the last 10 years, Adriana has worked both on Direct-to-Consumer and Business-to-Business either solely through Digital Channels or through a Multi-Channel approach.
A wiz at brand and business strategy, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and St. Joseph Health System. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors.
Since 2020, Adriana has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
YouTube: https://lnkd.in/gHKT2gmF
LinkedIn: https://lnkd.in/g2PzRhjQ
Podbean: https://lnkd.in/eWpNVRi
Apple Podcasts: https://lnkd.in/gRd_863w
Spotify: https://lnkd.in/gruexU6m
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Critical Mass Business Talk Show: Ric Franzi Interviews Dr. Carrie Perry, Founder of Sweet Talk Desserts (Episode 1394)
Critical Mass Business Talk Show: Ric Franzi Interviews Frank Arellano, Founder & CEO of Revolv3 (Episode 1393)
Critical Mass Business Talk Show: Ric Franzi Interviews Andy Lin, CEO of Provoke Solutions (Episode 1392)
Critical Mass Business Talk Show: Ric Franzi Interviews Kevin Wilson, President & CEO of KM Management Solutions (Episode 1391)
Critical Mass Business Talk Show: Ric Franzi Interviews Sam Naghshineh, Founder of Leaniar (Episode 1390)
Critical Mass Business Talk Show: Ric Franzi Interviews Deb Shrider, Founder of Put It In Writing (Episode 1389)
Critical Mass Business Talk Show: Ric Franzi Interviews Rebecca Hall, Founder of Idea Hall (Episode 1388)
Critical Mass Business Talk Show: Ric Franzi Interviews Susan Wright Kenny, Founder & Chief DoGOODer at Do GOODer Partners (Episode 1387)
Critical Mass Business Talk Show: Ric Franzi Interviews Marlene Dandler, Founder of Seashore Academy (Episode 1386)
Critical Mass Business Talk Show: Ric Franzi Interviews Mara James, Founder & CEO of the Extraordinary Lives Foundation (Episode 1385)
Critical Mass Business Talk Show: Ric Franzi Interviews Ben Olbon, Founder & CEO of Outcome Elite (Episode 1384)
Critical Mass Business Talk Show: Ric Franzi Interviews Garrett Day, Owner of The Wellness Approach (Episode 1383)
Critical Mass Business Talk Show: Ric Franzi Interviews Ramin Sedehi, EmC Leaders & Impact Human Learning (Episode 1382)
Critical Mass Business Talk Show: Ric Franzi Interviews Rocky Foroutan, Founder of LenderHomePage (Episode 1381)
Critical Mass Business Talk Show: Ric Franzi Interview Sheryl Utal, Founder & CEO of Japa Health (Episode 1380)
Critical Mass Business Talk Show: Ric Franzi Interviews Dina Miller, Founder of Electi Management (Episode 1379)
Critical Mass Business Talk Show: Ric Franzi Interviews Kelly Bennett, Awakened Women’s Network & Bennett Unlimited PR (Episode 1378)
Critical Mass Business Talk Show: Ric Franzi Interviews Traci Shirachi, CEO of The Mark USA Inc. (Episode 1377)
Critical Mass Business Talk Show: Ric Franzi Interviews Peggy Knauft, Founder of Primary Pacific Properties (Episode 1376)
Critical Mass Business Talk Show: Ric Franzi Interviews Dita Shemke, Wealth Advisor (Episode 1375)
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