Adriana Lynch has over 25 years of experience in Strategy and Brand Management. Her global experience has demonstrated significant success in the creation and execution of award-winning strategies and plans to improve product positioning, brand recognition and revenue. In the last 10 years, Adriana has worked both on Direct-to-Consumer and Business-to-Business either solely through Digital Channels or through a Multi-Channel approach.
A wiz at brand and business strategy, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and St. Joseph Health System. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors.
Since 2020, Adriana has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
YouTube: https://lnkd.in/gHKT2gmF
LinkedIn: https://lnkd.in/g2PzRhjQ
Podbean: https://lnkd.in/eWpNVRi
Apple Podcasts: https://lnkd.in/gRd_863w
Spotify: https://lnkd.in/gruexU6m
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Critical Mass Business Talk Show: Ric Franzi Interviews Dr. Shahrzad Nooravi, Founder & CEO of Strategy Meets Performance (Episode 1374)
Critical Mass Business Talk Show: Ric Franzi Interviews Stewart Gandolf, CEO of Healthcare Success (Episode 1373)
Critical Mass Business Talk Show: Ric Franzi Interviews Yuko Tsuchida, Founder & Owner of Hito LLC (Episode 1372)
Critical Mass Business Talk Show: Ric Franzi Interviews Bill Edwards, CEO of Edwards Global Services (Episode 1371)
Critical Mass Business Talk Show: John Mendola, Founder of University Curriculum for Independent Learning (UCIL) (Episode 1370)
Critical Mass Business Talk Show: Ric Franzi Interviews Mark A. Herschberg, Author of The Career Toolkit (Episode 1369)
Critical Mass Business Talk Show: Ashley Harris, Chief Financial Officer of Boys & Girls Clubs of Central Orange Coast (Episode 1368)
Critical Mass Business Talk Show: Ric Franzi Interviews Dr. Kathryn Hamel, CEO of Hecht Trauma Institute (Episode 1367)
Critical Mass Business Talk Show: Ric Franzi Interviews Ashley Vallett, Founder of Technacity Group (Episode 1366)
Critical Mass Business Talk Show: Ric Franzi Interviews Cathy Trinh, CEO of Recruiter Hustle, Inc. (Episode 1365)
Critical Mass Business Talk Show: Ric Franzi Interviews John Beaver, President & CEO of BIOLASE (Episode 1364)
Critical Mass Business Talk Show: Ric Franzi Interviews Kayla Sibley, CFO at SERVPRO of Irvine (Episode 1363)
Critical Mass Business Talk Show: Ric Franzi Interviews Hector Muñoz, Senior Helpers of South Orange County (Episode 1362)
Critical Mass Business Talk Show: Ric Franzi Interviews James Muraca, Chief Technology Officer at Enersponse (Episode 1361)
Critical Mass Business Talk Show: Ric Franzi Interviews Sherri Snelling, CEO of The Caregiving Club (Episode 1360)
Critical Mass Business Talk Show: Ric Franzi Interviews Richard Medcalf, Founder of Xquadrant (Episode 1359)
Critical Mass Business Talk Show: Ric Franzi Interviews Matt Armand, Founder of Align Executive Search (Episode 1358)
Critical Mass Business Talk Show: Ric Franzi Interviews Tolga Tarhan, Founder & CEO of Kibsi (Episode 1357)
Critical Mass Business Talk Show: Ric Franzi Interviews Abir Alameddine, Founder & CEO of Ze Titan (Episode 1356)
Critical Mass Business Talk Show: Ric Franzi Interviews Meymuna Hussein-Cattan, Founder of The Tiyya Foundation (Episode 1355)
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