In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.
Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.
“Sometimes the negative framing in marketing can get more response, since people are afraid of doing mistakes and missteps.” – Nancy Harhut.
If you want to know more or get in touch with Nancy, you'll find more information in the links below:
https://www.linkedin.com/in/nancyharhut/
https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480
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The deep dark secrets of Marketing Automation - Nicholas Mangold
Digital marketing success in 2020 - Dana DiTomaso
What a marketeer needs to know about SEO in 2020 - Chris Green
How to succeed with a Marketing Automation implementation - Fredrik Gunnarsson
How to use LinkedIn advertising to generate leads - Alexandra Åhré
How to make your content impossible to ignore – Nancy Harhut
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