Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This care is best conveyed interpersonally. By securing that initial meeting, the sales rep opens the door to relationship-building. As Jennifer Standish explains, delivery matters as much as content in piquing interest. With the right tonality and empathy, a seller can turn cold calls into warm introductions. James Thornburg and Matt McCorkle build on this idea: the meeting is a gift, saving the prospect time and money. When sellers view appointment-setting as customer service, their conviction carries through. The discovery meeting enables the sales conversation to continue. Building trust starts with booking that first meeting. Join us for episode 209: Your Only Product Is the Meeting.
This episode has segments from the following full episodes featuring Matt McCorkle, James Thornburg, Corey Frank, Chris Beall, Jennifer Standish, and Bruce Lewolt.
EP139: Your Product Is the Meeting
EP122: Learning to Manage Your Voice Under Pressure
EP115: The Enemy of Your Message Is Drift
EP113: The Cold-Call Kiss of Death
EP108: Sales and the State of Apprehension
EP47: Change the Message or Change the List
EP46: Modern Sales is a Collaborative Exercise in Search.
EP45: It‘s the CEO‘s Job to Feel the Ice Rather than Harpoon the Whale
EP44: The We‘re Set Objection and Why Introverts Make the Best Salespeople.
EP43: 91% of All Marketing Dollars are a Waste.
EP42: We Need to do Together Before We Partner Together.
EP41: Manufacture Trust at Scale and Pace to Grow Exponentially
EP40: Every Mitigation is Untested - WFH or Going Back to the Office
EP39: Work From Home Injects Over $1 Trillion Into the Economy
EP38: Why CEO‘s Need to be Selling
EP37: The Dog, The Fence and the Bone Problem.
EP36: Celebrating a win isn‘t anything, it‘s just preparing for the next thing.
EP35: Magic Technology Doesn‘t Mean You Can Execute a Business.
EP34: 3 States of Your Business: In Flow, Stuck, and Waiting.
EP33: Sales Pros - Your Experiences are Your Core Differentiator
EP32: Sales Pros - Stop Worrying About the Deal.
EP31: The Power of the Anti-curse to Overcome Rejection
EP30: How to Retain the People Who Want to Save Men‘s Souls.
EP29: Fun is a Requirement for Business Success
EP28: Construct Your Company So it is Unappealing to Parasites.
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