Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This care is best conveyed interpersonally. By securing that initial meeting, the sales rep opens the door to relationship-building. As Jennifer Standish explains, delivery matters as much as content in piquing interest. With the right tonality and empathy, a seller can turn cold calls into warm introductions. James Thornburg and Matt McCorkle build on this idea: the meeting is a gift, saving the prospect time and money. When sellers view appointment-setting as customer service, their conviction carries through. The discovery meeting enables the sales conversation to continue. Building trust starts with booking that first meeting. Join us for episode 209: Your Only Product Is the Meeting.
This episode has segments from the following full episodes featuring Matt McCorkle, James Thornburg, Corey Frank, Chris Beall, Jennifer Standish, and Bruce Lewolt.
EP139: Your Product Is the Meeting
EP122: Learning to Manage Your Voice Under Pressure
EP115: The Enemy of Your Message Is Drift
EP113: The Cold-Call Kiss of Death
EP108: Sales and the State of Apprehension
EP187: Prospecting Costs - Dollars Spent, Dollars Missed
EP186: Hot Dogs and Hot Deals - Devouring Sales Records
EP185: Using Scarcity Tactics in Sales - GenX vs GenZ Psychology
EP184: Cracking the Code; Scarcity Strategies for Sales Success
EP183: Sales Mastery - Body Language and AI Giving You the Edge
EP182: Harnessing Generative AI: Revolutionizing Sales Strategies and Results
EP181: Unleash the Sales Kraken: Fearless, Innovative, and AI-slaying!
EP180: Sales Success in the Age of AI and Emotional Intelligence
EP179: Conversations Over Headcount: What VCs Should be Counting
EP178: The Salvage Yard - A Hidden Gem of Silicon Valley
EP177: The Problem with Correlation in VC-Funded Companies
EP176: Growth, Profitability, and Pivoting in Economic Turmoil
EP175: How ChatGPT Can Improve Sales Enablement
EP174: Boosting Website Traffic with Cold Calls
EP173: What Do a Fitbit and Surfboard Have in Common with Cold Calling?
EP172: Intentional Choices: Mapping Out Your Sales Career
EP171: From Cold Calling to AI: How Sales is Evolving with Technology
EP170: Sales Energy: The Importance of being an omnichannel salesperson
EP169: How ChatGPT is Writing a Book: The AI and Human Collaboration
EP168: Get Granular to Boost Your Sales Performance
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money