Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This care is best conveyed interpersonally. By securing that initial meeting, the sales rep opens the door to relationship-building. As Jennifer Standish explains, delivery matters as much as content in piquing interest. With the right tonality and empathy, a seller can turn cold calls into warm introductions. James Thornburg and Matt McCorkle build on this idea: the meeting is a gift, saving the prospect time and money. When sellers view appointment-setting as customer service, their conviction carries through. The discovery meeting enables the sales conversation to continue. Building trust starts with booking that first meeting. Join us for episode 209: Your Only Product Is the Meeting.
This episode has segments from the following full episodes featuring Matt McCorkle, James Thornburg, Corey Frank, Chris Beall, Jennifer Standish, and Bruce Lewolt.
EP139: Your Product Is the Meeting
EP122: Learning to Manage Your Voice Under Pressure
EP115: The Enemy of Your Message Is Drift
EP113: The Cold-Call Kiss of Death
EP108: Sales and the State of Apprehension
Ep167: The Power of Childlike Curiosity in the Digital World of Sales
EP166: The Sales Cycle: Lengthening is Not Always a Bad Thing
EP165: The Scarcest Commodity in Corporate Business Today
EP164: The Power of Finesse and the Bullfighter
EP163: The Theory of Constraints and Ice Cream
EP162: Science, Silver Bullets and Evaluating Variables
EP161: Hiring Pipeline Builders Who Can Build Trust.
EP160: Prospecting, Inbound, or Pipeline Problems; Should You Hire an SDR?
EP159: Join the Band - How Sales Professionals Are Like Lyricists
EP158: Your “Side B” Is a Leadership Tool
EP157: Hold Everything!
EP156: Focus on Over-Delivery
EP155: Duly and Simply Noted
EP154: Discover the Power of Discovery
EP153: How to Dominate Your Market in a Crisis with Jeb Blount
EP152: What Am I Going to Learn?
EP151: Helping to Get the Message Across
EP150: A Blueprint for Success
EP149: 17 Conversations That Matter
EP148: Is Your Product the Answer?
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