Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This care is best conveyed interpersonally. By securing that initial meeting, the sales rep opens the door to relationship-building. As Jennifer Standish explains, delivery matters as much as content in piquing interest. With the right tonality and empathy, a seller can turn cold calls into warm introductions. James Thornburg and Matt McCorkle build on this idea: the meeting is a gift, saving the prospect time and money. When sellers view appointment-setting as customer service, their conviction carries through. The discovery meeting enables the sales conversation to continue. Building trust starts with booking that first meeting. Join us for episode 209: Your Only Product Is the Meeting.
This episode has segments from the following full episodes featuring Matt McCorkle, James Thornburg, Corey Frank, Chris Beall, Jennifer Standish, and Bruce Lewolt.
EP139: Your Product Is the Meeting
EP122: Learning to Manage Your Voice Under Pressure
EP115: The Enemy of Your Message Is Drift
EP113: The Cold-Call Kiss of Death
EP108: Sales and the State of Apprehension
EP147: Doing Discovery the Right Way
EP146: Calming Your Prospect’s Apprehension
EP145: Building Trust Must Always Be Step One
EP144: The Many Approaches to the Buying Cycle
EP143: SaaS Sales Methodologies - which one best fits your needs?
EP142: A Good Salesperson Is Hard to Replace
EP141: If I Could Show You a Way
EP140: Save the Goat!
EP139: Your Product Is the Meeting
EP138: Don’t Get Lost in Your Rock ’n’ Roll
EP137: What Do Your Prospects Really Hear?
EP136: What Customer Success Can Do for You
EP135: The Architecture of a First Conversation
EP134: Is Sales the Real Problem?
EP133: We All Need to Get Better
EP132: The Seller Has a Journey Too
EP131: Why Conversations Matter
EP:130 Do You Have Skin in the Game?
EP129: Do You Have an Inquiring Mind?
EP128: Getting to the Right Insider
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