Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This care is best conveyed interpersonally. By securing that initial meeting, the sales rep opens the door to relationship-building. As Jennifer Standish explains, delivery matters as much as content in piquing interest. With the right tonality and empathy, a seller can turn cold calls into warm introductions. James Thornburg and Matt McCorkle build on this idea: the meeting is a gift, saving the prospect time and money. When sellers view appointment-setting as customer service, their conviction carries through. The discovery meeting enables the sales conversation to continue. Building trust starts with booking that first meeting. Join us for episode 209: Your Only Product Is the Meeting.
This episode has segments from the following full episodes featuring Matt McCorkle, James Thornburg, Corey Frank, Chris Beall, Jennifer Standish, and Bruce Lewolt.
EP139: Your Product Is the Meeting
EP122: Learning to Manage Your Voice Under Pressure
EP115: The Enemy of Your Message Is Drift
EP113: The Cold-Call Kiss of Death
EP108: Sales and the State of Apprehension
EP127: How to Turn Awkwardness into Success
EP126: Pattern Interrupts Are Your Friend
EP125: Find Your Cold-Calling Voice
EP124: The Magical Type of Cold Call
EP123: Hire Yourself a Grandma
EP122: Learning to Manage Your Voice Under Pressure
EP121: Beware the Jabberwock, my son!
EP120: Six impossible things before breakfast
EP119: Curiouser and Curiouser
EP118: Of Cabbages and Kings — and Blue Whales
EP117: We Try Hardest!
EP116: Who’s Ready to Buy Right Now?
EP115: The Enemy of Your Message Is Drift
EP114: There Is No Going Back
EP113: The Cold-Call Kiss of Death
EP112: Is Cold Calling a Form of Slapstick?
EP111: Is Your Cold-Calling Technique Right On?
EP110: Your Tone of Voice Tells All
EP109: Being There for Your Customers
EP108: Sales and the State of Apprehension
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