Closing sales requires trust, and trust is built through conversation. As Chris Beall notes, in B2B, the gateway to ongoing dialogue is the discovery meeting. Yet, too often, sales teams fail to view the meeting itself as the product they are selling. As Bruce Lewolt highlights, sellers must frame their sincere care for the customer’s success. This care is best conveyed interpersonally. By securing that initial meeting, the sales rep opens the door to relationship-building. As Jennifer Standish explains, delivery matters as much as content in piquing interest. With the right tonality and empathy, a seller can turn cold calls into warm introductions. James Thornburg and Matt McCorkle build on this idea: the meeting is a gift, saving the prospect time and money. When sellers view appointment-setting as customer service, their conviction carries through. The discovery meeting enables the sales conversation to continue. Building trust starts with booking that first meeting. Join us for episode 209: Your Only Product Is the Meeting.
This episode has segments from the following full episodes featuring Matt McCorkle, James Thornburg, Corey Frank, Chris Beall, Jennifer Standish, and Bruce Lewolt.
EP139: Your Product Is the Meeting
EP122: Learning to Manage Your Voice Under Pressure
EP115: The Enemy of Your Message Is Drift
EP113: The Cold-Call Kiss of Death
EP108: Sales and the State of Apprehension
EP67: All Churn is Not Created Equal
EP66: Strategize, Execute, Evaluate, Repeat
EP65: I’m Not the Salesman Your Mother Warned You About
EP64: Got Pain? Have I Got a Product for You
EP63: An Enabler Is a Good Thing — in Sales
EP62: Never, Never, NEVER Retire a Follow-Up Call
EP61: Your Sales People Are Brain Surgeons
EP60: Diagnosing Discovery Call Failures
EP59: Getting Prospects from Fear to Commitment
EP58: Your Prospect Adores You! But Will His CFO?
EP57: What to Charge for a Trip to the Promised Land
EP56: Can Innovation and a Pandemic Coexist?
EP55: Vanity, Vanity, Thy Name is Adoption Metrics
EP54: Where Did All the Coaching Go? (Long Time Passing)
EP53: Myths and Misconceptions of the Cold-Calling World
EP52: When Operational Excellence Meets a 9-Foot Wall
EP51: Coaching vs. Evaluating - How Fear Impacts Performance
EP50: Scarcity, Abundance, and the Biggest Sin in Sales
EP49: Enslaved by Preconceptions? Shoshin Can Set You Free.
EP48: The Theory of Constraints - Abandon or Persuade
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