Today we are joined by two special guests who run a very successful agency together - Garrett Winder, Owner & Ariel Kidwell, Director of Strategy at Goodwork. They are a team of expert developers helping design agencies build things for web and mobile.
Garrett has a proven track record for leading high-quality large-scale web projects for clients like PBS Frito Lay and Tito's handmade vodka and Ariel is a seasoned marketer and consultant who specializes in helping businesses achieve sustainable growth.
Discussion points -
Q1 - Smash a myth, bogus strategy, or misconception. What do you guys want to set the record straight on? What do you want to clear up? 2:19
Q2- A lot of agency struggles with managing expectations, how do you manage those boundaries? Are there some tips and tricks that you can share that you guys have found that make it work? 03:36
Q3- When the clients start getting angry or agitated because of the deadlines not being met, How do you handle such a situation? 7:51
Q4 - How do you make sure that your clients deliver what they owe you so you can stick to that timeline without padding it so much? 13:21
Q5 - How your experience has been in working with the other agencies? How the relationship has been? What did you enjoy more? What were the pros and cons, of working with each of them, like, what are the wins? And what are the losses for you? 15:34
Q6 - Do you have you know, a process in which you make sure that your team is have been utilized for a certain amount of time when the institution happens? 20:21
Q7 - How do you work with the team, outside of email and phone calls and stuff like that? Are there tools that you guys have found that you've used? 22:56
Q8 - How do you tackle your quality checks? 30:08
Q9 - How did you start this business? How did you get into this? What's your what's your origin story? 32:52
Q10 - What's exciting you about the future? 34:52
Show notes -
Myth Busted - Agencies have to be chaotic, stressful, and reactive in order to keep their clients happy.
Links -
Garret’s LinkedIn: https://www.linkedin.com/in/garrettwinder/
Ariel’s LinkedIn- https://www.linkedin.com/in/arielkidwell/
Company website: https://www.simplygoodwork.com/
Show Credits -
Host - Varun Bihani & Jessie Coan
Produced by Bobby Soni
Edited by Priyanka Sharma
Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj
The New Normal for Work - Mark Baldino - Agencies That Build #019
The Art of Managing Time - JD Graffam - Agencies That Build #018
The Agency Journey: Growth - Peter Kang - Agencies That Build #017
Guide To Offshore Communication - Bill Whitebone - Agencies That Build #016
Remote Communication - Angel Lacret - Agencies That Build #015
Growth Is More Than Numbers - Jamie Anderson - Agencies That Build #014
Beyond The Perception of Talent - Garrett Ross - Agencies That Build #013
Adopting An Experimental Mindset - Mark Rickmeier - Agencies That Build #012
People-Driven Culture - Pete Baumgartner - Agencies That Build #011
Fostering Staff Leadership - Jason Clark - Agencies That Build #010
Optimizing Paid Discoveries - Josh Eaton - Agencies That Build #009
All About the Agency - Chad Pytel - Agencies That Build #008
The Road To Model Messaging - Michael Coogan - Agencies That Build #007
Cultivating Successful Teams in Remote Settings - Jim Babcock - Agencies That Build #006
Building Right Relationships - Ben Callahan - Agencies That Build #005
Interactivity and Connectivity - Phillip Tiongson - Agencies That Build #004
Flexibility and Focusing Forward - Carl Smith - Agencies That Build #003
The Contractor Success Model - Jason Williams - Agencies That Build #002
Finding a Balance - Jay Owen - Agencies That Build #001
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