Beyond the Block #10: Shifting from Private to Public Blockchains

Mike Herron 

As Kadena’s CMO, Mike Herron is a seasoned marketing executive with over 20 years of experience who is known for crafting world-class brand stories that drive business growth. A versatile "jack-of-all-trades" marketer, he has transformed start-ups into established brands. With a diverse background in the sports, tech, and crypto sectors, Mike has elevated brands like U.S. Cellular, Lukka, and Solo Cup and played a key role in launching products for United Airlines and other Fortune 500 companies. 

Jeff Coopertstein 

Before joining Kadena as the Business Development Lead, Coopertstein’s career spanned across 30 years of leading financial services. At R3, he demonstrated success with financial service clients building on the R3 Corda private blockchain. Before that, he served as the Managing Director and Global Head of Non-Brokerage Services at State Street, where he significantly grew the business' revenue and developed a robust market data solutions strategy. Cooperstein’s career includes key leadership positions at Wells Fargo and Thomson Reuters. 

Episode Highlights 

• The shift from private chains to public chains in the blockchain industry is driven by the need for interoperability and standardization.
• Jeff Cooperstein, the newest member of Kadena's BD team, shares his background and why he joined the company.
• Educating clients and building trust is crucial in promoting the utility of blockchain technology and customizing solutions for traditional financial institutions.
• Blockchain technology has the potential to make financial processes more efficient and cost-effective.

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