In this episode, I share the key principles of successful lead management from my book Manufacturing Demand which now has over 10,000 copies in circulation. When I wrote the book, my publisher told me an industry factoid that only 1 in 10 people who buy a book actually read it. At first, I couldn't believe the ratio, but then I looked at my own bookshelf and saw several great books that I planned to read when I purchased them still sitting there collecting dust. As marketers, we know there are 4 types of learners: visual, auditory, reading/writing, and kinesthetic. So for those of you auditory learners, I am going to devote a few episodes of DemandGen Radio to the essential chapters of the book to offer you a "book reading" of sorts. While I won't read the chapters word for word like you'd hear on audible.com, I will share the main points from each chapter starting with Chapter 2 that outlines the 5 key principles of successful lead management. Listen in at your desk, in your car, or someplace where you can take in the concepts that have been used by some of the top marketing and sales teams around the world.
#189 Proving Marketing’s Contribution with Analytics and Reporting ft. Mary Bermel
#188 How This CMO Finds and Trains Highly Successful Marketers ft. Nicolas Draca
#187 How to Evaluate and Select New MarTech Tools ft. Jennifer McAdams
#186 How the CMO Role is Evolving ft. Judy Ash
#185 First Year as CMO ft. Julie Knight
#184 From Bootstrapped to Billions ft. Henry Schuck
#183 Bringing Automation to the Hospitality Management Industry ft. Cheryl Chavez
#182 Leadership Lessons from a Team-Focused CMO ft. Jim Bell
#181 How This BDR Is So Successful ft. Anna Bender
#180 The Blueprint for High-Performance Marketing ft. Melton Littlepage
#179 Using Sendoso to Delight Prospects and Customers
#178 The Art of Asking: Turning Your Dreams into Your Destiny
#177 Taking Risks and Performing at a High Level ft. Michelle Killebrew
#176 The D3 Methodology: 10 Crucial Demand Management Initiatives
#175 The D3 Methodology: The 5 "C's" of Marketing Analytics
#174 Guy Kawasaki on Building Evangelism for your Product
#173 The D3 Methodology: Essential Elements of Demand Creation
#172 How to Build a Successful ABM Program ft. Bruce Eidsvik
#171 How The ScienceLogic Marketing Team Crafted a Phenomenal Virtual Experience
#170 Why Demandbase Acquired Engagio
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