Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best.
In a way, the same is true in sales. If you can get a customer to come to your office or showroom, you’ve already scored the first point. Unfortunately, many home service businesses such as heating and air conditioning, plumbing, landscaping or roofing rarely have the opportunity of selling on their turf, so they don’t have that home court advantage. The sale is in the client’s home, where they are most comfortable, and you aren’t. That isn’t likely to change, but there are ways to use information, brochures, web content and emails to move the game to a more neutral setting.
Use Your Website to Level the Playing Field in Every Selling SituationWhat kind of information can even the playing field in your next selling situation? Here are a few examples. This content can be a blog post, the text of an email or even a video.
At the end of the day, a great athlete (or salesperson) with enough preparation and practice can score on any field. Do your homework and lean on your marketing tools to help make you feel as if you are playing on your home court with every sale.
DISCOVER MORE DIGITAL MARKETING TIPS:
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
#909 Use AI for Your Home Page
#908 - Do You Have a Peer Group? You Should
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