Mike and Becky Hicks own Lincoln Market & Deli in San Luis Obispo, California, which is right around the corner from my house and their own house. If you’ve never been to this deli before, I’ll describe it: Lincoln is warm and cheery, an old building that’s been updated with colorful murals inside and out. There’s a long communal table in the front room, a grocery section, a bottle shop, a boutique with fun things anyone would want, a patio, and my daughter’s favorite section, the pinball and video game cave. It’s situated deeply in a residential neighborhood, and Mike and Becky saw its potential before they bought it. Listen in as they describe their journey as business owners and “sando slayers.”
Lincoln Market & Deli
Instagram: @lincolnmarketdeli
Two Broads Ciderworks, Maggie Przybylski + Morgan Murphy, San Luis Obispo
Dr. David Cleveland, Environmental Studies Program, University of California, Santa Barbara
Hatch Rotisserie + Della‘s owner Maggie Cameron, Paso Robles, California
Mushroom hunter Dennis Sheridan, Los Osos, California
Hearst Castle, Dr. Amy Hart + Tara Stephenson, San Simeon
Village builder Roberto Monge, San Luis Obispo
Wine + food critic Stephen McConnell, Avila Beach, California
SLO Food Systems Coalition, Ellen Burke + Claire Tuohey-Mote, San Luis Obispo
Castoro Cellars + Bethel Rd. Distillery + Whale Rock Music Festival, Paso Robles, California
Home cook Vincent Rodriguez, Hesperia, California
Six Test Kitchen, Ricky Odbert + Matt Corella, Paso Robles, California
Rancher Elizabeth Poett, “Ranch to Table,” Lompoc, CA
Whiskey & June owner Daniel Green, Atascadero
Farmhouse Corner Market chef/owners Will + Kari Torres, San Luis Obispo
Beda’s Biergarten owner Beda Schmidthues, San Luis Obispo
Lonely Palm Ranch photographer + homesteader, Christa Pfleeger, Arroyo Grande, CA
Filmmakers/photographers Carter + Veronika Hiyama, Sundae Cereal + Datsu Films, Santa Barbara, CA
Certified herbalists Angela-Sarah North + Sadie Rogers, San Luis Obispo, CA
Mixteco/Indigena Community Organizing Project, Arcenio Lopez, Santa Maria + Oxnard, CA
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