[105] Rebooking has a massive impact on salons and spas’ client loyalty. Unfortunately, not every client is always ready to pencil in a new appointment while they're at the til. More even, it can be challenging to get your staff in the habit of asking people to rebook, and well maybe you don’t have a receptionist, so you’re relying on your team when they’re busy getting ready for their next client.
Phorest's new predictive rebooking SMS feature is geared towards clients who, based on their individual history with your salon, are due to come back to the salon soon. It's pre-emptive: you're offering these clients the chance to book maybe before they've even realised they need to. And from over 400 salons trialling this feature in February 2019, a total of €2,000 worth of rebooking SMS has been sent, resulting in over €93,000 salon revenue from the appointments booked as a result of those texts. Nearly a 50:1 return there, and on average an extra 6% clients retained against salons who hadn't been using the feature. On the show to discuss these findings and more, Killian and Zoe are joined by Phorest CEO, Ronan Perceval, and Product Data Analyst, Nuala Maguire!
Links:
Introducing The Predictive Rebooking SMS Feature
25 Reasons That Will Make You Value Rebooking Clients
Making Tax Digital Salon Masterclass, March 4, 2019
Salon Owners Summit: The Roadshow, Website
Thrive Sessions Seattle, March 24-25, 2019
If you have any questions or are a Phorest Salon Software client and would like help getting this feature set up on your system, send us an email at .
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
The Most Popular Phorest FM Episodes of 2019
The Most Popular Phorest Blog Articles of 2019
Phorest’s 2019 Year in Retrospect: A Discussion With Ronan Perceval & Barry Quinn
Dr Seán Williams on Hairdressing & Its Cultural History From the 18th Century Onwards
November Monthly Round-up
Ronit Enos on Financial Literacy & Changing Salons’ Money Stories
Live From the #SalonSummit Roadshow: Engineering Tomorrow’s Growth, Today
October Monthly Round-up
Shauna O’Halloran on Getting Your Profile And/or Work Noticed by Print & Digital Media Companies
Angela Anderson on Connecting With Your Audience Using Social Media Storytelling
Joshua Howard & Andrew Best on Increasing Profitability and Making Every Drop of Color Count
September Monthly Round-up
Antony Whitaker on Expanding Your Salon or Spa Business
Jay Williams on Emotional Intelligence as a Competitive Differentiator
August Monthly Round-up
Sean O’Sullivan on Setting & Managing Salon Staff Targets
Tamara Shaw on the 7 Steps of Highly Effective Salon & Spa Customer Journeys
The #SalonSummit Roadshow to Stop In Philly: Chats With Ashley Toliver-Williams & Sinead Carroll
July Monthly Round-up
Billy Rickman on the Mindset of the New Age Salonpreneur
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money