The Need for Character and Fractals

Character is important in every area of our life - more important than skills and knowledge. But do our efforts reflect how important we think character is in our business, branding, and meaningful relationships? Character is a fractal! Find out what that means and why it matters. 

Mintel study on consumer behavior towards unethical brands: https://www.mintel.com/press-centre/social-and-lifestyle/56-of-americans-stop-buying-from-brands-they-believe-are-unethical 

Primer on fractals: https://www.youtube.com/watch?v=WFtTdf3I6Ug

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