50+ Essential Rules of Great Branding Podcast
Business:Marketing
Rule 22: Socializing your brand.
Rule 21: Beautifully unreadable.
Rule 20 : Clarity first.
Rule 19 : Readability
Rule 18 : The Ogilvyism
Rule 17 : Standing out rocks.
Rule 16 : Logo or no go?
Rule 15 : Paper = Permanence
Rule 14 : What's in a name.
Rule 13 : Us vs Them
Rule 12 : My favorite Martian.
Rule 11 : Edit.
Rule 10 : The one man brand.
Rule 9 : It's a twang thang.
Rule 8 : The upside of loss.
Rule 7 : Lime Green Bell Bottoms.
Rule 6 : Location. Location. Location.
Rule 4 : Everywhere. Everything.
Rule 3: One & many.
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