23: Shorten the Sales Cycle with Rahul Alim

Rahul Alim is the president and CEO of Custom Creatives, a full-service digital marketing firm in Los Angeles. The agency specializes in high impact marketing solutions for small to medium sized businesses. Rahul also founded Follow Up Monster, a platform that enables businesses to pursue leads through automation.

 

Timestamps

 

[00:55] Rahul Alim’s journey into entrepreneurship

[02:26] What makes a good digital marketing agency

[05:16] Establish standard procedures for the business' longevity

[08:35] Businesses scale faster with simple processes

[12:41] Small businesses’ competitive advantage over major brands

[16:33] Outsourced marketing as an investment in your business

[19:59] Choose a digital marketing agency that’s a good fit for your business

[22:56] Marketing strategies should be needs-based

[26:55] Business needs and marketing landscape constantly change

[30:29] How Custom Creatives creates its own global talent pool

[33:51] The importance of websites in marketing and SEO

[37:06] Blogs show expertise and convert potential customers

[39:39] Improve your marketing through 3 concrete steps

 

Links and Resources

Rahul Alim’s LinkedIn Profile

Rahul Alim’s Facebook Page

Custom Creatives Website

Follow Up Monster Website

Steve’s Blog

https://StevePreda.com