The Passle Podcast - CMO Series
Business:Marketing
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the Managing Partner or CEO into the spotlight.
We're so grateful to dive into this topic, discussing strategic relationships at the highest level, with Daljit Doogal and Koree Khongphand-Buckman, CEO and CMBDO respectively at Foley & Lardner LLP.
Daljit and Koree share how they have established a solid relationship, enabling the marketing and BD team to progress key initiatives and elevate their efforts.
Ali, Daljit and Koree explore:
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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