Grow Your Public Speaking Business
Business:Marketing
The Power of Connection: How Success: Stories Can Build Trust With Your Audience and Boost Speaking Revenue
Have you ever had a friend or close family member recommend a product or service? I've had a friend recommend a product or service on several occasions, and most of the time, I've gone on to purchase said product or service.
Their success stories were all I needed to give them a try myself.
I'm not alone, either. The stats show that when someone close to us recommends a brand, nine out of every ten of us are likely to trust that brand on that recommendation alone.
That's the power of word-of-mouth marketing.
The good news for you is that you can leverage the power of these so-called "success stories" as a speaker.
Whether you sell products off the back of your speaking or offer services such as coaching or consulting, incorporating success stories into your talks and marketing materials will help you build the trust and connection with your audience you need to secure a sale.
But how? What is it about success stories that makes them so powerful? And what the heck do I mean by success stories in the first place?
Listen in to this podcast, and I will tell you :)
Resources:
1. Join the Charli Jane Speakers Club: https://charlijane.com/charli-jane-speakers-club/
2. I jotted down 50 + speaking events accepting speaker proposals right now! Links included + a video tutorial on how to best use the list. Start submitting proposals today! https://charlijane.com/call-for-speakers/
3. SPECIAL OFFER: Get access to my speaker business-building bundle! Get all kit courses, templates, training videos, creators, and organizer! https://charlijane.com/speaker-business-building-bundle/
4. Join us in our free speaker Facebook community Breakthrough Public Speakers https://www.facebook.com/groups/breakthroughpublicspeakers
5. Training Library - https://charlijane.com/blog/
If you enjoyed the Podcast and have time, I would LOVE and appreciate a review :) Thank you so much!
Keep Inspiring! ~ Wendi
CharliJane.com
35. The Speakers’ Mailing List
34. 3 Email Disasters Speakers Should Avoid
33. Optimizing the Length of your Speaker Videos
32. Proactive Speakers Get Booked
31: Where Are Your Social Media Links?
30: Searching Out Speaking Gigs: Phone Calls & Voicemail
29: Top 10 Ways a Speaker can Use QR Codes
28: Human Connections in a Noisy Twittersphere
27: Get Booked to Speak with Video Marketing
26: Reduce, Reuse, Recycle
25: Become a Headliner with Crazy Titles
24: The Public Speakers Image: First Impressions are Important and Remembered
23: 10 Things That Should Be On Your Speaker Website
22: Attract the Best Speaking Engagements with Sample Videos
21: Increase your Reach with a Service Organization
20: Contacting Industry Associations
19: Questions and Answers #2
18: Questions and Answers #1
17: Is Q&A Part of Your Talk?
16: Interview with Donna Johnson the Unemployed Entrepreneur
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast