That time when your big luxurious launch becomes underwhelming after being advertised as basic due to a tech issue… (with Sheila Butler)

In this episode, Sheila Butler, Founder & Chief Marketing Officer of Butler Marketing Group, FL LLC, tells us about the time when she forged a partnership to launch 20,000 hotel rooms. What was once thought to be a huge and successful project turned out to be underwhelming and disappointing for everyone involved.

Due to tech issues, overwriting part of their database did not go as planned. Instead of advertising each room as a luxury stay, they were shown as regular rooms—boring, right? Likewise, it didn’t help that the moment they launched their product, COVID happened and the lockdown started.

While they banked on the fact that things would pick up soon and they could leverage coupons and such, they failed to see that their chosen payment platform didn’t cater to all the countries they were targeting.

Tune in to know more about Sheila's experience!

 

Morgan Friedman

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