This week, Event Industry News’ journalist, James Dickson, welcomed first-time guest, Martijn Timmermans, to join our weekly podcast. Martijn is the co-founder and creative director at the Amsterdam-based, event experience design agency, The Red Line Project.
Martijn described his process of creating events as “storyboarding” – just as with creating films, he can use this technique to create a sequence of events that follow a timeline. Each ‘scene’ in his storyboard can be designed to create a mood/experience for the audience.
This process also allows organisers to easily understand and participate in the design and creation of the events. This “co-creating” process is vital for designing an event that is creative and effective for the overall outcome.
Proved effective across many industries, storyboarding allows designs and plans to be laid out in a visual manner, allowing different people to see and remark on them.
Commenting on the benefits of this, Martijn stated: “We need different minds because that is what change and innovation are all about, otherwise we stay on the same road, do the same things and we never question what we’re doing.”
Referring to a project he worked on for a bank that “held the same conference every year”, Martijn suggested involving, not just the marketing managers, but the interns and clients to help produce a completely different concept. This process, he believes, is the best way to create effective events.
Martijn finished by demonstrating his storyboarding toolkit, a reusable pack of wipeable cards that can be used to ease the process of creating a storyboard.
If you would like to feature on one of our weekly podcasts, please email editor@eventindustrynews.com.
A sense of touch
Pushing sustainability forwards
Love at First Sight
Beyond the blue sky thinking
Government support missing the mark
Powering up a personal brand
How Buzznation are helping business meetings go virtual
Putting a new era in experiential
Perfect Conversion
Putting the 'you" in inclusivity
Agency for change
The future is here
From organisation to event tech
A tech provider’s take on virtual & hybrid events in 2020
The significance of Human interaction
The Importance of Human Connection with Matt Culverhouse, TEN6 Creative
Montgomery Events - sponsored by Grip
Special Edition with industry guru, Katie Morhen
Podcast: The Launch of SaaStock Remote
Podcast: The Launch of SaaStock Remote
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money