DMOU: Destination Marketing Organization University
Business:Management & Marketing
Targeting Multi-Cultural Meetings and Conventions is nothing new. Destinations like Chicago began addressing this lucrative market over 40 years ago. But, PHL Diversity, a division of the Philadelphia CVB, has taken its work in the space 360 by dedicating their efforts to also ensure that the Multi-Cultural community is visitor ready. PHL Diversity’s Greg DeShields shares the story of how his agency engages Philadelphia’s Multi-Cultural partners to ensure that they benefit from the visitor economy while connecting event planners to authentic experiences while in market.
144: Mark Ickes • Organizational Relevance and Impact of a Small Market DMO
143: Claude Molinari • Reclaiming Detroit's Narrative
142: Santiago Corrada • How Tampa Bay Provides an Alternative to Boycotts
141: Denny Edwards • Driving Destination Defining Development
140: Ed Tomasi • The Promise of Esports
139: Maura Gast • "If You Build a Place" Turns 15
138: Sarah Miller • Entering the NIL Arena
137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized
136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social Inclusion
135: Scott McCrea • Engaging the Local Community
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
133: Cheryl Kilday • Combining the Best of Both Worlds
132: Randy Fiveash • Reflections from Over 45 Years in the DMO World
131: Stacy Ritter • Welcoming in an Unwelcome Environment
130: Joshua Schamberger • Playing on the World Stage
129: Leah Chandler • The Renaissance of Puerto Rico’s Brand
128: Josiah Brown • Selling (Not Telling) Our Stories
127: Fred Dixon • The Chair’s Agenda
126: John Groh & Dave Herrell • The Story Behind Illinois’ 12-Year Battle to Pass Tourism Improvement District Legislation
125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination Leadership
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