Brian Berni is a former Vatican secret archives employee and a best selling author under multiple pen names. He blogs for writers and self publishers at Authorstech and is the co-founder of BookAds, an agency that helps authors advertise their books through Amazon Marketing Services (AMS) and book club ads in 2018. Brian also hosted the first ever virtual summit for fiction writers.
I brought Brian onto the podcast today to talk about book marketing, book advertising, what’s working, what’s not, and how to make a mess work for you. In today’s conversation, I wanted Brian to share his experience from hosting his first ever virtual summit, Indie Novelist Summit for fiction writers in 2018, which helped him go from practically zero to thousands of engaged readers. Due to the success of the summit, several thousand more subscribers joined his email list and generated multiple five figures just from ticket sales of his virtual summit alone. During the campaign, I worked with Brian, which was a lot of fun because he had such a commitment to quality. And so I have kind of two big takeaways.
From today’s conversation, I had two big takeaways. The first is on the marketing front which is that Amazon is moving to a pay-to-play model, which seems to be the future of Amazon book sales. The second big takeaway is on the virtual summit front, which is that they work. If you want to know more about virtual summits, you can go to my blog.
In this broadcast, Brian and I talk about:
How to Connect with Brian:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 037: How to Dream Big and Take Action with Simon Granner
ITT 036: How to Build an Export Business with Rachel Glueck
ITT 035: How to Grow Your Business with Doug Geiger
ITT 034: How to Network Like a Boss with Rachel Gilliam
ITT 033: How to Become a Better (and Funnier) Public Speaker with David Nihill
ITT 032: How to Build Your Brand with Navid Moazzez
ITT 031: How to Build a Million Dollar Sales Funnel with Ryan Levesque
ITT 030: How to Triple Your Productivity with Charlie Gilkey
ITT 029: How to Make $1 Million Freelancing with Liam Veitch
ITT 028: Fighting Soldier Suicide with Timothy Lawson
ITT 027: How to Promote Yourself to the Top with Dan Schawbel
ITT 026: Creating an Arts and Culture Magazine from Scratch with Richard Melendez
ITT 025: Crafting Culinary Perfection with Antonio Diaz
ITT 024: Veterans Rebuild America with Chad Grills
ITT 023: MVP Validation with Cheryl Woodhouse
ITT 022: Content Warfare with Ryan Hanley
ITT 021: Working in the Gift Economy with Adrian Hoppel
ITT 020: How to Develop Courage In Writing with Dave Ursillo
ITT 019: How to Start a Film Festival from Scratch with Stephen Ananicz
ITT 018: Bootstrapping a Tech Startup with John Genovese
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money