Brian Berni is a former Vatican secret archives employee and a best selling author under multiple pen names. He blogs for writers and self publishers at Authorstech and is the co-founder of BookAds, an agency that helps authors advertise their books through Amazon Marketing Services (AMS) and book club ads in 2018. Brian also hosted the first ever virtual summit for fiction writers.
I brought Brian onto the podcast today to talk about book marketing, book advertising, what’s working, what’s not, and how to make a mess work for you. In today’s conversation, I wanted Brian to share his experience from hosting his first ever virtual summit, Indie Novelist Summit for fiction writers in 2018, which helped him go from practically zero to thousands of engaged readers. Due to the success of the summit, several thousand more subscribers joined his email list and generated multiple five figures just from ticket sales of his virtual summit alone. During the campaign, I worked with Brian, which was a lot of fun because he had such a commitment to quality. And so I have kind of two big takeaways.
From today’s conversation, I had two big takeaways. The first is on the marketing front which is that Amazon is moving to a pay-to-play model, which seems to be the future of Amazon book sales. The second big takeaway is on the virtual summit front, which is that they work. If you want to know more about virtual summits, you can go to my blog.
In this broadcast, Brian and I talk about:
How to Connect with Brian:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 197: Attract and Close More Clients
ITT 196: Lifestyle Design with Beard Brand Founder Eric Bandholz
ITT 195: Ramp Up Your Reading Comprehension
ITT 194: How to Create a Personal Brand
ITT 193: Growth Through Culture
ITT 192: How to Bootstrap a Summit with Abdo Riani
ITT 191: How to Grow Your Audience with a Virtual Summit with Liam Austin
ITT 190: From Employee to Entrepreneur with Steve Glaveski
ITT 189: How to Build a 7-Figure Lifestyle Business with No Employees with Abby Walker
ITT 188: Meaningful Work, Vocations, and Chocolate with Shawn Askinosie
ITT 187: How to Launch and Scale a Startup with Max Kolysh
ITT 186: Sacred Money Archetypes with Tina van Leuven
ITT 185: How to Sell with Story with Kyle Gray
ITT 184: How to Create Recurring Revenue in Your Business with a Subscription Offer
ITT 183: Facebook Advertising: What’s Working Right Now with Mojca Zove
ITT 182: How to Protect Your Online Business From Hackers with Adam Anderson
ITT 181: Starting a Premium Instant Coffee Brand with Joshua Zloof, co-founder of Sudden Coffee
ITT 180: Meaningful Writing, Meaningful Work, and Living a Meaningful Life with Gregory Diehl
ITT 179: How to Make 5-figures Per Month Blogging in 2019 with Chelsea Clarke
ITT 178: Million Dollar Launches Like a Boss with Roland Frasier
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money