The rise of influencer marketing has sparked debate around how to measure the impact of these campaigns and the new rules of engagement — and how those differ from traditional media. Cathy Planchard, president of Allison + Partners' All Told Division, joins the Echo Chamber to discuss a recent report the agency published, Unleashing Influence, that shows that marketers aren't fully optimizing the potential of influencer marketing. During the conversation, we also reference an Influencer Marketing salon that Allison + Partners hosted with the Holmes Report earlier this year at the Innovation Summit — North America.
Fenton’s Valarie De La Garza On LatinX Leadership
Keeping Earned Media’s Seat At The Table
What Comms Pros Need To Know About Climate Lobbying
The Change Agencies On Inclusive Communications
Navigating and Leading Through The Heavy Impact of Trauma
Niche Practices Translate To Big Learnings For The Greater Agency
PR in Ukraine, one year after the invasion
CommsIndex with Sylvia Evans and Charles Lankester
Igniting the Industry: Making Change With Purpose
The Agency Within The Agency: Bringing Creative In-House
More Than Medicine: Is Corporate Reputation The New Gold Standard?
Setting Course for Women-Led Entrepreneurship in PR
The Importance Of Indigenous Perspectives
AJ Jones On Starbucks, DEI & Employee Partners
Why Consumer Empowerment Is Leading To A Boom In Asia-Pacific Health Care Communications
Building Coalitions That Command Lasting Change
Davos Voices: Abhinav Kumar, Brian Lott, Jill Kouri
Engaging Regional Expertise To Differentiate When Launching In Latin America
Chasing Profit In A Changing Media Landscape
Growth Out Of Global: Summit Trends To Watch For in 2023
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money