115: Design Lovable Products with the Cube Framework and Gleb Kuznetzov

Gleb Kuznetzov is the founder of Milkinside Design Studio and the Chief Design Officer of Brain Technologies, Inc, an AI and interface company that aims to reinvent computer interfaces and make software natural. We talk about the keys to a successful digital transformation, how to design lovable products, and reasons why startup founders must think big.  

 

Time Stamps

[00:43] Gleb's entrepreneurial journey 

[03:09] Gleb's move from Europe to The US

[05:01] Keys to a successful digital transformation

[09:12] The role of digital transformation in predictable business growth

[12:15] Gleb's Cube Framework for predictable business growth

[16:54] Understanding mass market products

[19:11] The consumer avatar for mass market products and services

[22:47] Benefits of building a business around your ideal customer avatar  

[25:09] Gleb's advice to startup founders on how to scale their business

[27:15] Reasons why startup founders need to think big 

[28:42] Gleb shares the inspiration behind his company's name Milkinside

[30:33] Parting thoughts 

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Milkinside.com

Gleb's LinkedIn

Follow Gleb on Twitter