Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
In M+R's 2017 Benchmarks Study, cultural nonprofits emerged as the MVP in several areas. Email list size growth was more than double the overall nonprofit average (21% compared to 10%). Website visitor signup rates were simiarly higher than average — 2.7% for cultural nonprofits versus the overall average of 1.1%. This sector also had the largest Twitter and Instagram audiences relative to email list size.
Rock on, culture!
With the arts making up a sizable portion of the nonprofit sphere, we sat down with 21C Media Group, a leading public relations, digital, and consulting firm specializing in the performing arts world whose roster of digital clients includes Plácido Domingo, Joshua Bell, and Yo-Yo Ma and on the institutional side they work with such nonprofit organizations as the Los Angeles Opera, Opera Philadelphia, and Music Academy of the West. (Also, the YouTube Symphony Orchestra? They had a hand in that.) One big question on our minds: How do you make classical music and the performing arts relevant in the digital age?
We pose the question Sean Michael Gross, 21C's Executive Vice President and Chief Strategy Officer, who has been with the company since 2007 and founded 21C's digital division in 2009. Fun fact: Sean was Account Strategist Whaler Olivia Marlowe-Giovetti's boss at 21C before she joined Whole Whale in 2017 (hashtag-battleofthebosses?).
247: (news) Bezos Blasts Off Donation & Nonprofit Trust Report
246:(news) Nonprofit Closure Trend & Steph Curry Joins NinetyToZero
245:(news) Fundraising Scrutiny & Frontline SMS Closes
244: (news)Donor Disclosure Fight & NCAA Athletes Can Earn
243: Ann Nguyen Exit Interview Podcast
242: (news) Buffett donates Billions Leaving Gates & NFL Pride History
241: The Story of freeCodeCamp - founder interview
240: (news) 5% Rise in US Giving & Juneteenth Official
239: (news) DAF legislation & Nonprofit Wins Pulitzer
238: How To Travel Ethically - Author interview
237: (news) Direct mail price hikes & OpenSecrets.org Launches
236: (news) Nonprofits in Tulsa & USAID Russian Hack
235: (news) Carbon Capture & Fighting Voter Suppression
234: Volunteering through the Pandemic with Golden
233:(news) $1B Meme Coin Donations & Nonprofit job report
232:(news) Gates Foundation Divorce & Vaccine Awareness work
231: Your Voice Matters: Author Interview
230:(news) Redistricting Battles & Thinning Girl Scout Cookie sales
229: What I learned in 5 Years at Whole Whale: Meredith Esquivel
228:(news) SCOTUS Deciding on Donor Privacy & Marijuana Funding for Nonprofits
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