Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
In M+R's 2017 Benchmarks Study, cultural nonprofits emerged as the MVP in several areas. Email list size growth was more than double the overall nonprofit average (21% compared to 10%). Website visitor signup rates were simiarly higher than average — 2.7% for cultural nonprofits versus the overall average of 1.1%. This sector also had the largest Twitter and Instagram audiences relative to email list size.
Rock on, culture!
With the arts making up a sizable portion of the nonprofit sphere, we sat down with 21C Media Group, a leading public relations, digital, and consulting firm specializing in the performing arts world whose roster of digital clients includes Plácido Domingo, Joshua Bell, and Yo-Yo Ma and on the institutional side they work with such nonprofit organizations as the Los Angeles Opera, Opera Philadelphia, and Music Academy of the West. (Also, the YouTube Symphony Orchestra? They had a hand in that.) One big question on our minds: How do you make classical music and the performing arts relevant in the digital age?
We pose the question Sean Michael Gross, 21C's Executive Vice President and Chief Strategy Officer, who has been with the company since 2007 and founded 21C's digital division in 2009. Fun fact: Sean was Account Strategist Whaler Olivia Marlowe-Giovetti's boss at 21C before she joined Whole Whale in 2017 (hashtag-battleofthebosses?).
287: (news) Nonprofits Prepare for Ukraine Evac & Volunteer Shortage
286: The Great U.S. Volunteer Shortage & CEO Transition at VolunteerMatch
285: (news) Don’t GoFundMe in Canada & Crisis at Textline Around Data Sharing
284: The Case for Crypto Donations - The Giving Block
282: (news) Nonprofits VS Spyware & National Blood Shortage
282: (news) NGO Capital for Capital Rioters & Red Cross Hack
281: (news) Thousands Serve on MLK Day & A Classy Acquisition
279: (news) PE Firm Acquires Nonprofit Tech & PEW 2021 Data
278: The Hidden Cost of COVID on Children Who Lose Parents
278: (news) Nonprofits Salary Struggles & Franklin A. Thomas Legacy
277: Predictions for Nonprofits in 2022
276: (news) log4j Nightmare Before Nonprofit Christmas & Jobs Report
275: (news) ‘Troll Philanthropy‘ and For-Profit Activism
274: The rise of remote fundraising through the pandemic with atlasGO
273: GivingTuesday up 9% & Clinton Foundation Down 75%
272: How much should nonprofits budget for ads? The Nonprofit Ad Study
271: (news) Beware #GivingTuesday scams & Toy inflation impact
270: #GivingTuesday updates & Donor Trust Report
269: How to adjust Google Ad Grant Campaigns for EOY
268: (news) Inflation hits pantries & $3B prediction for #GivingTuesday
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