Episode 149 - Empathy in Marketing with Pat Timmons
In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to marketing professional and author, Pat Timmons, about his new book, Feel Something, about empathy in marketing and how understanding the feelings of your audience members can help you level up each phase of the buyer journey.
About Patrick Timmons
Patrick Timmons is a “swiss-army knife” in marketing, with industry experience in tech, music business, advertising, and PR. His passion for marketing began at Emerson College, where he acquired a bachelor’s degree in marketing communications and entrepreneurial studies. He then studied at Berklee College of Music and received a master's degree in music business with a focus on independent musicians.
While marketing is a strong passion for Patrick, so is getting to know people and understanding why people do what they do. Being immersed in social media marketing, Patrick noticed an urgent need for empathy. He then began his journey to understand and develop a new focus of marketing: Empathy Marketing.
A Few Words with Sharon Grimm
A Few Words with Julia Khazan
Black Lives Matter
A Few Words with Elizabeth Schaul
A Few Words with Brad McCormick
Ridiculously Awesome Customer Service
A Few Words with Meaghan Edelstein
A Chat with Kate Cwieka about Marketing During a Pandemic
A Few Words with Wendy Pease
Staying in Touch With Your Audience During the Coronavirus Pandemic
How Marketers Can Respond to the Coronavirus Outbreak
A Few Words with Rebecca Lennartz
A Good Bedside Manner Goes a Long Way
A Few Words with Sarah Ginand
How Close Are You to Your Customers and Prospects?
Bad Ad, Good Ad
Humanize Your Brand
The Future of Advertising...It's About to Get Real
People Don't Like Advertising and Marketing
What's Your Goldfish?
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast