Shyvee Shi is a Product Lead at LinkedIn, a community-builder, content creator and educator. She's been making waves through her online courses but she's now co-authored a book, "Reimagined: Building Products with Generative AI", which aims to help all of us survive and thrive in the new normal of AI-powered products. We talked about some of the themes from the book, and why it was important for her to write it.
Episode highlights:1. Now is the time for product managers to get into generative AI
Whether you're experimenting with putting it in your own products or using it to turbocharge your product management duties, you need to check out generative AI if you want to stay ahead of the curve. It's not going to replace product managers any time soon, but it can help us dream bigger.
2. If your competitors can use AI to serve your customers better than you, your business could disappear overnight75% of CEOs are terrified that generative AI will kill their business. It's like the Kodak story on steroids, and it's not even about tankers getting outmanoeuvred by speedboats anymore. Big companies are also getting in on the game and you need to have a response.
3. PMs have a responsibility to concentrate on the problem, not the technologyIt's as important as ever for product managers to focus on solving real user problems, no matter what the tech. We can't just slap ChatGPT onto everything and call it a success. Generative AI can help us and our customers in new and interesting ways but we must concentrate on solving their real problems.
4. It can be hard to craft a workable go-to-market plan for AI productsThis could be down to falling in love with the technology, struggles with pricing or quality, lack of explainability or poor understanding of your customers' most important jobs to be done. Make sure you're intentional about your go-to-market plan to avoid failure.
5. It can be hard to create moats when using generative AI solutionsSo many of these solutions are built on the same back-end, and there are de facto default LLMs. In some cases, startups building on top of things like ChatGPT end up disappearing overnight because OpenAI has developed a new feature of its own. It is possible to create moats through proprietary data, excellent UX and good old-fashioned verticalisation. Make sure you create a moat!
Buy "Reimagined""Did you know that incorporating AI into products is now a pivotal strategy for businesses worldwide? According to a 2023 study from Accenture, a staggering 75% of C-suite executives agree that failure to integrate AI effectively in the next five years could lead to business obsolescence. "Reimagined: Building Products with Generative AI" is your essential guide in this transformative journey. It's not just about understanding AI and Generative AI technologies; it's about strategically harnessing them to drive innovation, team efficiency, and market success.
Check it out on Amazon.
Contact ShyveeYou can catch up with Shyvee on LinkedIn or check out Product Management Reimagined.
Building High Performing Cross-Functional Teams as a PM (with Hanne Ockert-Axelsson, Senior Product Manager @ accuRx)
Why We Need To Stay Aligned to Avoid Product Failure (with Jonathon Hensley, author ”Alignment”)
The Importance of Making Design a Strategic Business Partner (with Wolfgang Bremer, Head of Design @ Elli)
How to Manage Imposter Syndrome in Product Management (with Phyllis Njoroge, author ”From Fraud to Freedom”)
Product Leadership is Hard - Let‘s Get Better At It (with Ebenezer Ikonne, author ”Becoming a Leader in Product Development”)
Building Effective Technical Skills for Product Managers (with Irene Yu, founder @ Skiplevel)
Leading & Evolving Product Teams Through Hyperscale (with Brian Shen, Product Director @ ClickUp)
Breaking Down Silos in Product Development (with Sigurd Seteklev, co-founder @ Kitemaker)
Can Sales & Product Really Get Along? (with Brendan McAdams, author ”Sales Craft”)
Protecting Vulnerable Users by Designing for Safety (with Eva PenzeyMoog, author ”Design for Safety”)
Creating Sustainable Products with Conscious Design (with Ian Peterman, co-author ”Conscious Design”)
Digital Pollution & The Product Hippocratic Oath (with Radhika Dutt, author ”Radical Product Thinking”)
Building the Future of Automated Crypto Trading with the DDDT Process (with Gabriele Musella, CEO @ Coinrule)
Helping Companies Scale by Automating (almost) Everything (with Daniel Cooper, founder @ Lolly Co)
Selling Product Thinking by Influencing Companies at the Right Time (with Anthony Marter, product consultant & chair @ Product Aotearoa)
Maintaining a Collaborative & Inclusive Product Culture at Scale (with Anna Curzon, Chief Product Officer @ Xero)
Building the Future of Professional Networking (with Peter Johnston & Matt Breuer, CEO & Product Director @ Polywork)
Optimising Product Planning with the Quartz Open Framework (with Steve Johnson, consultant & co-founder @ Product Growth Leaders)
Navigating the World of Product Management (with George Nurijanian, Product Owner @ Xero & Founder @ prodmgmt.world)
Fighting Fires in B2B Product Management (with Rich Mironov, Product Consultant & author ”The Art of Product Management”)
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