Would you buy something if you didn’t know what to do with it?
This isn’t a trick question: the answer is no.
The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.
And what happens if it doesn't generate the results your client was expecting? You’ll feel embarrassed and your clients will stop doing business with you.
That’s why smart video marketers start with strategy. Otherwise, you’ll end up with a product that is misaligned with the businesses’ goals.
In this week’s episode, we talk about the different stages of creating a winning strategy with WireBuzz’s very own: Marcus Krieg (President), Tim Alwell (Strategist and Copywriter), Sarah Scott (Producer), Alicia Longo (Producer), and Devon Dresback (Video Director On Set). We also go a little too far with the behind the scenes details, just a “heads” up.
If your content has been on point but you haven’t been seeing the results, then tune into this week’s episode of Video Marketing Mastery!
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 204: Video Marketing Tips Every Business Should Know In 2019
Ep. 203: How To Turn Video Marketing Into A Revenue Driver For Your Business
Ep. 202: Celebrating Audience Stories From Around the World: Part 3
Ep. 201: Celebrating Audience Stories From Around the World: Part 2
Ep. 200: Celebrating Audience's Stories Around the World: Part 1
Ep. 199: The Prosumer Evolution: Why It's Taking The World By Storm
Ep. 198: The Future of Social Video: How To Stand Out In The Feed
Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Ep. 196: How Branding and Direct Response are Converging
Ep. 195: Using Relevance in Your Binge Worthy Video Content
Ep. 194: The Netflix Economy: How To Create Binge Worthy Buying Experiences
Ep. 193: How An Owned Audience Can Transform Your Business
Ep. 192: Reviewing Vidyard’s “The 2019 State of Video in Business Report”
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