How does a professional musician and self-described “book worm” start a fabulous niche beauty product for under $20,000? By noticing a “glaring hole” with a “low barrier to entry” and jumping in. Amanda McIntosh, was on her way home from a concert when she realized she didn’t have any more washcloths for her special skincare routine. She was grossed out by the grey, half-wet wash cloths left on her shower rail. “My practical brain got started, asking, ‘How do you change the process?’” McIntosh began by researching how to make a washcloth that was stain-resistant, quick drying, and would “feel fancy.” Dozens of trips to the fabric store led her to an incredibly soft polyester used in baby blankets that met all of her qualifications. Her washable makeup remover clothes called Take My Face Off, Inc (TakeMyFaceOff.com) was born. Today, Take My Face Off products disrupt the unsustainable makeup wipe business by selling amusing reusable wipes that last for 4-5 years. “I invested a good portion of my retirement account” to get started, she says. “I never wanted to lose more than I could earn back in a year.”
#205 Reinvent Your Approach to Self Promotion In The Digital Age (Alice Draper)
#204 The Near-Death Experience That Forced My Reinvention (Geralyn Ritter)
#203 When a Health Crisis Becomes a Transformative Journey (Elena Sonnino)
#202 When Your Personal Reinvention Leads to Groundbreaking Change for Autism (Dr. Joan Fallon)
#201 Reinventing Your Mindset About Aging (Judy Katz)
#200 When Your Reinvention Leads You to Run for Political Office (But You Lose) (Claire Campos-O’Neal)
#199 Using Reinvention to Navigate Grief (Katty Douraghy)
#198 Reinventing Your Time Management Skills (Ashley Whillans)
#197 Reinventing Your Career Mindset After Decades in One Industry (Jackie MacDougall)
#196 Walking Away from the Golden Handcuffs that are Literally Killing You (Monica Froese)
#195 Reframing Your Career (After Burnout) to Make it New Again (Stephanie Smirnov)
#194 Reinventing Because You Can’t Walk Away from the Paycheck (Heather Frimmer)
#193 When You Don’t Fit Into the Corporate Box Because You Are Multi-Passionate (Sarabeth Berk)
#192 Ditching the Financial Security of the Legal World to Fight for Women’s Equality (Taina Bien-Aime)
#191 Reaching the Pinnacle of Corporate Success and Walking Away (Traci Schubert Barrett)
#190 How to Make Big, Bold Reinvention – Without Regrets (Diann Wingert)
#189 How to Cultivate Reinvention Support Systems – and Ditch the Nay-Sayers (Elizabeth Rosenberg)
#188 From Technical Writer for Railroads to Stand-Up Comic (Jennifer Turbo)
#187 Reinventing in Pursuit of the Work You Love (Jill Granoff)
#186 Reinventing Yourself After the Worst Year of Your Life (Jane Enright)
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