How does a professional musician and self-described “book worm” start a fabulous niche beauty product for under $20,000? By noticing a “glaring hole” with a “low barrier to entry” and jumping in. Amanda McIntosh, was on her way home from a concert when she realized she didn’t have any more washcloths for her special skincare routine. She was grossed out by the grey, half-wet wash cloths left on her shower rail. “My practical brain got started, asking, ‘How do you change the process?’” McIntosh began by researching how to make a washcloth that was stain-resistant, quick drying, and would “feel fancy.” Dozens of trips to the fabric store led her to an incredibly soft polyester used in baby blankets that met all of her qualifications. Her washable makeup remover clothes called Take My Face Off, Inc (TakeMyFaceOff.com) was born. Today, Take My Face Off products disrupt the unsustainable makeup wipe business by selling amusing reusable wipes that last for 4-5 years. “I invested a good portion of my retirement account” to get started, she says. “I never wanted to lose more than I could earn back in a year.”
#165: When Job Loss Leads to Understanding Your Own Story (Kate Eckman)
#164: Reinventing Your Sleep During Menopause: Solutions! (Hasti Nazem)
#163: Investing Your Life’s Savings in Your Career Reinvention (Janet Gurwitch)
#162 When a Pandemic Trashes Your Business (Paula Floyd)
#161 When a Literal Explosion Forces You to Rethink Your Professional Identity (Christine Bader)
#160 Science as a Platform for Reinvention (Ariel Garten)
#159: When Career Transformation Leads to Personal Reinvention (Kristine Deer)
#158 Reinventing When Life Makes You a Double Caregiver (Laurie James)
#157 Running Her Side Hustle on One Hour a Day (Nicole Malcolm-Manyara)
#156 Graduating from Smith College at Age 67 (Ann Dowsett Johnston)
#155 Growth is in the Struggle (Jennifer Pate)
#154 Don’t Think of it as a Reinvention, But as a Next Step (Marlene Wallach)
#153 Pay Attention to Your Intuition (Sandy Weiner)
#152 How a City Inspired a Reinvention (Debra Shriver)
#151 When Your Parents Expected a Doctor But You Do Everything Else (Catherine Balsam-Schwaber)
#150 What I’ve Learned from 150 Reinvention Interviews + Celebrating 100,000 Downloads
#149 From PR to Flight Attendant to Literary Publicist (Lynda Bouchard)
#148 Using Two Cancer Scares to Redirect a Career (Kristen Carbone)
#147 Using a Fragrance Business to Fund New Treatments for Depression (Audrey Gruss)
#146 Embracing the Humility of Starting Something New (Kristin van Ogtrop)
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