Bri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard Thaler, but soon believed the business community needed something more than a framework: they needed tools. She founded PeoplePatterns to turn the esoteric philosophies of behavioral science into practical applications for business leaders. In our discussion with Bri, we discussed her model that uniquely focuses on three key elements for removing barriers to behavior change: apathy, paralysis and anxiety. We talked about priming and Lou Carbone's work on the origami of toilet paper along with Bri's incredible observations of nudges in the world. Bri's most recent book, "Behavioural Economics for Business," was highlighted and, of course, we went down some rabbit holes! In our musical discussion, we touched on one of Kurt's favorite bands (a secret you must listen for), as well as a classical guitar busker in Sydney named Santos Bocelli. (Love that street music vibe!) In our grooving session, Tim mentioned an emerging EDM artist, Pauline Herr. Her fresh and melodic approach is thoroughly engaging.
We hope you enjoy the discussion with Bri and please share this episode with a friend. It goes a long way in expanding the community of behavioral science nerds!
Behavioral Grooves
Our Quest to Feel Significant And How It Affects Our Behavior | Arie Kruglanski PhD
How Best to Create a Culture of Learning | Sarah Nicholl
Imperfectly Perfect: The Science of Human Decision Making | Lionel Page
Want To Make Tomorrow Better? Get To Know Your Future Self Today | Hal Hershfield
Money, Success and the Cult of Never Enough | Manisha Thakor
All The Ways Into Behavioral Science (And No, You Don’t Need a PhD) | Merle Van Den Akker
Confidence, Certainty and Control: The Map to Success | Peter Atwater
The Psychology of Scams: Why We Fall for Fraud and How to Protect Yourself | Daniel Simons & Christopher Chabris
People Want Answers: How to Communicate in a Crisis with Christopher Reddy
The Value of an Open Mind and How To Overcome Knowingness | Jonathan Malesic
Feeling Stuck? Steps To Get Out Of Your Rut And How Music Helps | Adam Alter
Are You A People Pleaser? Learn To Say No More with Vanessa Patrick PhD
What Do You Think? How To Improve Your Perspective And Your Life | Woo-Kyoung Ahn PhD
How We’re Missing The Point With The Gender Pay Gap | Alex Imas PhD
Want People To Comply With Rules? Start With Trust | Christian Hunt
Grooving on Goals: The Magic of Goals [Republish: Episode 27]
Groove Track | Why It Takes More Than Willpower To Reach Your Goals
Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton
Want Marketing That’s Effective? Use a Behavioral Science Perspective | Nancy Harhut
Can Psychology Tell Us What Makes A Good Life? With Paul Bloom, Part 2
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
The Science of Happiness
The Psychology Podcast
Therapist Uncensored Podcast