Bri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard Thaler, but soon believed the business community needed something more than a framework: they needed tools. She founded PeoplePatterns to turn the esoteric philosophies of behavioral science into practical applications for business leaders. In our discussion with Bri, we discussed her model that uniquely focuses on three key elements for removing barriers to behavior change: apathy, paralysis and anxiety. We talked about priming and Lou Carbone's work on the origami of toilet paper along with Bri's incredible observations of nudges in the world. Bri's most recent book, "Behavioural Economics for Business," was highlighted and, of course, we went down some rabbit holes! In our musical discussion, we touched on one of Kurt's favorite bands (a secret you must listen for), as well as a classical guitar busker in Sydney named Santos Bocelli. (Love that street music vibe!) In our grooving session, Tim mentioned an emerging EDM artist, Pauline Herr. Her fresh and melodic approach is thoroughly engaging.
We hope you enjoy the discussion with Bri and please share this episode with a friend. It goes a long way in expanding the community of behavioral science nerds!
Behavioral Grooves
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Want To Join A Secret Club? With Michael F. Schein
How To Redesign Social Media Better So That It’s Actually Sociable
Groove Track | Tale of Two Markets: Do We Help People Only For Money Or Candy?
Why Do Good People Let Bad Things Happen? With Max Bazerman
A Proven Way Expectations Can Unlock A More Positive Life | David Robson
Grooving on Cheating: Kurt, Tim, Christian Hunt, and Koen Smets
Can You Unlearn History And Still Love Your Country? With Dolly Chugh
How To Get Comfortable With Uncertainty: The Ambiguity Mindset with Debbie Sutherland
Quit: Why We Do It Too Late and How To Get Better At It with Annie Duke
Four Steps To More Effective Conversations | Chuck Wisner
How To Have A Conversation About Racism | Robert Livingston
Visualize A Horse...But What If You Actually Can’t? Aphantasia Explained With Dr Adam Zeman
Want to Know How Priming Works? It Starts With Your Conscious, Not Your Unconscious | John Bargh PhD
Rory Sutherland: The Opposite of a Good Idea is a Good Idea [Republish]
How Good People Fight Bias | Dolly Chugh [Republish]
Groove Track | No, Short-Term Rewards Don’t Drain Long-Term Motivation
The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence [Republish]
Groove Track | 12 Words That Improve Company Performance
Delusions Can Actually Be Useful: Hidden Brain’s Shankar Vedantam Reveals How [Republish]
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