IRI’s Lee Green interviews Robert Wilkinson, Senior Director of Data Science & Analytics, and Allison Rajakumar, Senior Manager, Data Science & Analytics, Lubrizol Corporation. They discuss Lubrizol’s homegrown virtual testing and data analytics system for product development and deployment, Q.life. They discuss how they overcame data and resourcing issues to create the system and how they have gotten staff to successfully integrate it into work practices.